FITC (advocates of the digital realm) has hired traditional ad agency Saatchi & Saatchi Canada to produce a TV ad… I mean a viral campaign to get more advertising professionals to its Toronto conference in late April.
The spot warns ad agencies to change their model and embrace the future of communications or become extinct… Read More.
The appeal of glamour is likely universal. In this video, cultural critic Virginia Postrel “muses on the true meaning, and the powerful uses, of glamour — which she defines as any calculated, carefully polished image designed to impress and persuade.”
Philips is creating some pretty trippy, unique, cinematic mini movies to promote their various products. It seems to be working – look at me wanting to show you these, they are very nice. Watch an online mini movie to promote “real cinema experience at home with state of the art picture and sound quality in all Philips TV ranges”.
I love this tv commercial from Spain. I really wonder what would happen if it was translated into English and played on TV’s in Canada? What do you think? What kind of response would it get in Canada? or the US?