When putting on a “Special Event” at your newly opened Queen St. location in one of Canada’s most trendy shopping areas, maybe the last thing you wanna do is celebrate that moment with a not so stunning balloon display of tropical flora…

unless of course your target market is the 65 year old bingo playing grandmother who spends her winters on discount holiday cruises arguing over which Caribbean port offers the best selection of alexandrite, paraiba tourmaline or irradiated blue diamond jewelry. (the answer is Cabo San Lucas by the way).